The business idea for FreeAF is to create a line of menstrual cups and reusable feminine hygiene products that celebrate the diversity of the female body in an environmentally friendly, inclusive and luxurious way.
Alethia Bundy is a Jamaican Canadian born and raised in Toronto, Ontario. They have dedicated their academic and professional careers to exploring the intersectionality of environmental stewardship, law and administrative equity.
Alethia has become increasingly passionate about the interconnectedness of environmental protection, women’s reproductive wellness, and access to healthcare. During the last few years, they experienced their own complications with ovarian cysts and misdiagnosis of endometriosis and it changed their perspective about menstrual issues. This changed perspective has led Alethia to embark on their journey to becoming the founder of FreeAF.
Alethia is obsessed with going for high tea parties and drinking tea in general.